Morrisons' recently departed digital guru Simon Harrow has teamed up with his old boss from Kiddicare to spearhead a new venture.
Harrow has become the fourth former Morrisons executive to join Haatch, the digital incubator recently launched by former Kiddicare chief executive Scott Weavers-Wright. Harrow said he also plans to run a new start-up for the Haatch group.
Kiddicare was bought by Morrisons in 2011 but the investment was written off last month after the supermarket scrapped plans to create its own digital food delivery business, instead partnering with Ocado.
Dotcom sources have criticised Morrisons for failing to sufficiently invest in the business and its senior management of being unable to foster the right environment for digital talent and innovation.
Harrow was head of Morrisons digital development before revelations of his departure emerged earlier this month. He was formerly chief operating officer at Kiddicare.
Weavers-Wright set up Haatch with his wife and Fred Soneya last year, both of whom also worked at Morrisons. Haatch works across the UK and the US and has a talent scout Chris Allen based in Silicon Valley to seek out innovators and potential investments. Allen was Morrisons' emerging technologies manager until December.
Scott Weavers-Wright said in a statement today: 'We're delighted to have Simon on board. I know how well the rest of the team and Simon work together from our days at Kiddicare so it’s an exciting time for Haatch and Simon’s a great asset to have as we plot our future success.'
Harrow said the new start-up venture would be 'in addition to helping the Haatch team in seeking out digital ventures looking for support and upfront capital investment'.
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