Littlewoods Launches Mark Wright Collection This Week

Online and catalogue retailer Littlewoods is preparing to launch its first menswear range with The Only Way Is Essex star Mark Wright this week.

The 25-piece collection for Littlewoods own brand Goodsouls was unveiled on Friday in a media launch on Savile Row, London. It will be available from June 20 and will include suits, retro cardigans and polo shirts as well as shoes, accessories and nightwear.

Wright Launched The Collection On Friday

It follows a successful partnership Littlewoods, which describes itself as a digital department store, with Myleene Klass since last summer. Her range became the fastest selling celebrity line in the company's 80-year history, Littlewoods parent Shop Direct said.

Last year 26-year old Wright launched his own fragrance line and plans to join Klass as a brand ambassador for Littlewoods. He also has a radio show on Heart FM, appeared on I'm a celebrity. Get Me Out Of Here! in 2011, when he came second, and presented dating spin off show Take Me Out: The Gossip last year. He is currently filming new series International Party Liaison for ITV2.