Online purchases from fashion retailer Hobbs now account for more than 20 per cent of its sales after it opened more overseas web sites.
Internet sales increased 52 per cent in the year to January 26 as group sales increased 11 per cent to £125.1 million. Profit before interest, taxes, depreciation and amortisation -the favoured way for private equity firms to release profit data - increased 1.3 per cent to £15.2 million.
The retailer has dedicated sites in Germany and Australia and will launch a US site in September. It is looking for shop locations in Hong Kong and China, it said.
The company's chief executive Nicky Dulieu told the Daily Telegraph that British brands are currently popular abroad and that Hobbs has benefited from the patronage of the Duchess of Cambridge who wears the chain's clothes.
Its chairman Ian MacRitchie said overseas web sites allow retailers to test the popularity of products with customers before opening stores. A £3 million investment in product had allowed the shops to sell more fashionable product. That has increased the popularity of the shops with younger customers who previously though the chain was for their 'mothers or grandmas', Hobbs said.
Internet sales increased 52 per cent in the year to January 26 as group sales increased 11 per cent to £125.1 million. Profit before interest, taxes, depreciation and amortisation -the favoured way for private equity firms to release profit data - increased 1.3 per cent to £15.2 million.
The retailer has dedicated sites in Germany and Australia and will launch a US site in September. It is looking for shop locations in Hong Kong and China, it said.
The company's chief executive Nicky Dulieu told the Daily Telegraph that British brands are currently popular abroad and that Hobbs has benefited from the patronage of the Duchess of Cambridge who wears the chain's clothes.
Its chairman Ian MacRitchie said overseas web sites allow retailers to test the popularity of products with customers before opening stores. A £3 million investment in product had allowed the shops to sell more fashionable product. That has increased the popularity of the shops with younger customers who previously though the chain was for their 'mothers or grandmas', Hobbs said.
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