Struggling mother and baby retailer Mothercare said online sales increased 4 per cent on a comparable basis helping resist a decline in sales at its overall business.
The rise in Direct to Home sales, orders made over the internet by customers at home, reached £93.8 million - more than a fifth of total retail sales at its UK business of £468 million.
However, its Direct to Store sales, where shoppers use in-store internet terminals to order deliveries to their home, fell 11.5 per cent to £33.9 million.
Total direct sales dropped 1.8 per cent to £127 million. The retailer is reducing the number of stores in Britain to focus on international and online growth. UK sales dropped 11 per cent to £500 million. The group loss was £21.7 million compared to a £24.7 million loss the previous year.
During the year Mothercare moved its online operation to a new platform with 'improved in navigation, content and delivery options which has delivered good results,' it said.
In May it extended a next-day click and collect service to include all stores. Its iPhone mobile app has been downloaded 140,000 times since its introduction in November and was voted Best Mobile App 2013 by Mobile Retail Awards, Mothercare said. An android app is planned.
No comments:
Post a Comment